
For natural health and freedom entrepreneurs stuck in their business tech
Tech shouldn't be your full-time job.
(It's mine, though. So this works out.)
Spend less time on tech. More time on the work that moves your business forward.
Watch the free Business Tech Office Hour replay.
Watch the Replay"I've not been able to stump him with anything."
I'm a founding member of Tech Clarity. When I first heard David share about this program, I thought it was a great idea. David is super knowledgeable with the tech stuff, which is great because as a business owner, I'm tech savvy, but I don't want to spend my time figuring tech stuff out.
David has had all the answers. I've not been able to stump him with anything. And he's knowledgeable about all the things that are important to me. The freedom and sovereignty of tech, privacy, privacy versus convenience. He's coupled that with real tech expertise.
We meet weekly, and just having the opportunity to come with whatever's going on with your tech right now is great. Tech Clarity is a no-brainer, especially at the current price point. It's like almost free. If you're thinking about it and you need tech help, do it.
โ Madeline Correia
Free replay
Not sure where to even start with your business tech?
Watch the free Business Tech Office Hour replay before you go any further.
Watch the ReplayYou left the mainstream path on purpose.
Maybe it was healthcare, or food, or finance, or education. Maybe all of it. You stopped trusting the systems and started building something outside them. A practice, a farm, a program, a business that actually reflects how you see the world.
Then you found out about the tech.
Not in one big moment. More like death by a thousand platforms. You need a website. Okay. But which platform? And you need an email list. And something to host your course. And a way to take payments, except some processors don't like what you're doing. And those things need to talk to each other. And one of them doesn't. And now you're three hours into a problem you didn't know existed when you woke up this morning.
Maybe you've paid someone to set something up and six months later you're stuck on the same problem, still dependent on whoever fixed it last, no more equipped than before. Maybe you've gone the DIY route and gotten pretty far before hitting a wall you couldn't get past. Maybe you've just been putting it off because every time you sit down to deal with it, it gets bigger.
What you probably want is someone who already understands the privacy concerns, the payment processors with opinions about your industry, the platforms that aren't fans of what you have to say, without you having to explain yourself first. Who can have a real conversation about the trade-offs without judging the crap out of you for being a crazy paranoid conspiracy theorist.
You just want to run your business.
You know what tools you have and why you have them. When something breaks, you know who to ask. You can update your own website or send an email to your list without needing to bribe your neighbor's kid to do it. Your tech is set up in a way that fits how you work, with support from someone who understands why certain concerns matter to you.
The tech is still there. It just stopped living rent-free in your head.
You've put in the work.
You've Googled (or DuckDuckGo'd). You've watched the tutorials. You've asked in the Facebook groups. You've yelled at AI for the answers. You've probably paid someone to fix something once and found yourself in the exact same position six months later.
It's not that you're bad at this. There's a crap-ton of platforms and options. Plenty of teachers selling you conflicting info. Every platform has its own learning curve, quirks, and things it doesn't tell you until you're already three steps in. There's an order of operations to all of it.
And if you're building something in the natural health or freedom space, you've got an extra layer on top of that. Most of the people you'd normally ask for help either don't know about any of that or don't care.
You don't need to become a tech expert. You just need someone who already is one and actually gives a crap about the same things you do.
See How This Works
Want to see how I work through this stuff?
The Business Tech Office Hour replay is a live public office hours session. About an hour of me answering entrepreneurs' questions. Where to start with a website, which platforms talk to each other, how to take payments, what the privacy vs. convenience trade-off looks like in practice.
There's some light structure up front. Then questions, and I work through them.
Here's what you'll come away with:
- A clearer sense of the order of operations. What to set up first, what can wait, and why the sequence matters.
- A feel for how the privacy and platform concerns you're probably not saying out loud get handled without you having to justify them first.
- A pretty good read on whether this is the kind of help you've been looking for.
Watch it. If it fits, you'll know.

Hey, I'm David.
Software engineer by background. Computer nerd since elementary school, building websites since high school, which probably says something about how I spent my free time.
Over time my life shifted. I made changes to my health and ended up deeply connected to the natural health and freedom spaces, the people in them, and what they're building. That put me in an unusual position: I understood the tech side, but I also understood the values and concerns that come with operating in that world.
That combination is why I do this. If you're building something in these spaces and tech keeps getting in the way, that's the problem I work on.
The podcast
Healing Octopus Radio
Making sense of a world that usually doesn't.
If you feel the mismatch between what you're told and what you actually observe, this is probably worth your time.
Healing Octopus Radio covers terrain health, technology, voluntaryism, and whatever else seems worth talking about.

Ready to stop losing time to tech?
You don't need to figure this out alone, and you don't need to pay 1:1 rates every time something breaks.
Tech Clarity
Weekly office hours for natural health and freedom entrepreneurs. Bring whatever you're stuck on and we'll work through it. Questions, decisions, broken things, things you didn't know you needed to figure out.
Join Tech Clarity1:1 Tech Consulting
Work directly with me. I'll teach you, do it for you, or some combination of both. Good option if you've got something specific you need handled, or if you want more one-on-one time than a group call allows.
Learn About 1:1 Consulting"His calm presence and quick wit put my overwhelmed nervous system at ease."
David has been good to work with as my business tech stack has grown. He has broad technical knowledge, solves problems practically, and doesn't overcomplicate things. He gave me real options for tackling my challenges, sometimes by teaching me how to handle something myself, sometimes by just taking it off my plate entirely.
Working with David felt straightforward. His calm presence and dry humor made it easier for my overwhelmed brain to actually process what we were covering. He met me where I was with technology and explained things clearly. I came away feeling more confident and with an actual plan for my tech needs, now and going forward.
If you want to move your business forward without the tech stress, I'd recommend getting David involved. You'll be glad you did.
โ Joey Lee, Joey Lee Consulting


